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The "Blemishing Effect" - Is a little negativity the best marketing policy?
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www.physorg.com/...2011-07-negativity-policy.html
blemishing effect
Tel Aviv University
marketing
perfection
flaws
consumer
option
shared by
Kevin Makice
on 11 Jul 11
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No Cached
Kevin Makice
on 11 Jul 11
Most marketing departments work hard to establish a flawless reputation for their product or service. But new research from Tel Aviv University is showing that perfection is not all it's cracked up to be.
Most marketing departments work hard to establish a flawless reputation for their product or service. But new research from Tel Aviv University is showing that perfection is not all it's cracked up to be.
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